Do you include CTAs on your videos? (Either natively uploaded videos or videos from Facebook Live, if you have it.) Each time a video finishes playing, you have an opportunity to direct your viewers to a web page! Here’s a simple tutorial from our good friends at Animoto!

How (and Why) to Add a Call To Action to a Facebook Video
How do you get people to keep engaging with you after they’ve watched your video, instead of scrolling on to the next post? That’s where a call to action comes in.

 Mari Smith
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