Does Posting on Facebook via 3rd Party Tools Lower Your Reach?! BuzzSumo analyzed 500 Million Facebook Posts and discovered that publishing through 3rd party tools *may* lower engagement and, as such, possibly reach, too. See this blog post with infographic: http://www.marismith.com/8-facebook-engagement-stats-every-marketer-needs-to-know/ and this post as well:
https://blog.bufferapp.com/facebook-data-study-insights

However, Buffer also conducted their own analysis of 500 Million Facebook posts and show that 3rd party posts are not ‘penalized’ in any way on Facebook. See: https://blog.bufferapp.com/3rd-party-facebook

See also this conversation thread on Buffer cofounder, Leo Widrich’s profile: https://www.facebook.com/leonhardwidrich/posts/1152218541457892

Your thoughts?!

#FacebookApps #SocialMedia #ContentScheduling #ThirdPartyApps

Does Posting to Facebook Using a Third Party App Lower Reach &…

 Mari Smith
 Posted on Facebook
 Blogged by Blo.gl
 Indexed in Google
 

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