Have you tried the new ‘Audience Optimization’ feature? Basically, you can pre-target your page posts… hopefully for better reach. It may take a bit of refinement and practice…

Preferred Audience and Audience Restrictions settings are currently only available on the desktop browser version of Facebook, select third-party social media management tools like SocialFlow and Sprinklr, and tags for Instant Articles.

This targeting feature has been out for awhile, but now has these additional features. The idea is if you get better organic reach with your page posts, you may be more likely to boost your posts. Thoughts?

[P.S. I tried the targeting with one post so far and got abysmal reach. Lol! Must refine further.]

#FacebookTips #FacebookMarketing

Mari Smith
socialmediaexaminer.com

 Mari Smith
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