The LIKE button on Facebook is about to change!! No, there will not be a Dislike button. In the next few weeks, instead of just being able to Like a post on Facebook, you’ll be able to express additional emotions using *animated* emoticons: love, haha, wow, sad, angry. (There was a ‘yay’ but it didn’t make the cut!)
Facebook’s goal? A universal vocabulary that lets people express emotion as they scroll through their feed.
"We know on phones people don’t like to use keyboards, and we also know that the like button does not always let you say what you want." ~ Chris Cox, Chief Product Officer, Facebook
"On mobile, it’s a VISUAL LANGUAGE. It’s about PHOTOGRAPHS, it’s about VIDEOS, it’s about EMOTICONS, it’s about beautiful IMAGERY to communicate globally where you would have to use words before." ~ Erin Sills, Head of Global Consumer Insights, Facebook [Emphasis added by Mari]
From a BUSINESS standpoint, these new emoticons will allow you to better see the sentiment of each post in your INSIGHTS.
Sooo, what do you think?? Exciting, yes?!
The new emotions to express are:
(The actual animated Facebook emojis are slightly different!)
RESOURCES mentioned in this video:
Facebook Reactions first piloted in October 2015 – details here:
Video demo from Facebook’s Chief Product Officer, Chris Cox:
Inside Facebook’s Decision to Blow Up the Like Button via Bloomberg Business
Tweet from Matt Navarra, Social Media Director for The Next Web
Inc. Magazine article:
Facebook Will Change Its Like Button ‘in the Next Few Weeks’:
Marketers on Facebook Q&A video:
What makes a great mobile experience? featuring Erin Sills, Head of Global Consumer Insights at Facebook:
Pexels – Free High Quality Photos
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